E-commerce has greatly changed the way businesses are run. Most of the online merchants are always looking for better e-commerce websites. The e-commerce websites are conversion –focussed, search engine optimized and visible. A website which is more visible will always get more conversions. It is therefore imperative to use a commerce platform which has a higher scalability, flexibility. Your website should also be more customized.
To improve on the same, Magneto has become one of the most recommended choices of e-commerce marketers and developers. It is very effective in building top-performing stores when it comes to online business. Described below are the effective optimization tips which can help you in improving your magneto performance. Adopting these tips is helpful in boosting the online visibility of an e-commerce store. An online store with a high visibility will have a higher rank in the search engines such as Google.
Caching and server
Gzip compression should be deployed to enable browser caching. This will enable you to retrieve and store temporary data stored from the different locations across the content delivery networks. This will, in turn, allow the users to enjoy the highest level of accessibility. It will also increase the availability of your site during the rash hours.
The server chosen should be capable of handling the online traffic load. The way you optimize your online store will depend on how well it can handle the online traffic. Moreover, the server chosen should be strategically located. It should be located your target audience.
This is an allocation process which helps the users to scale their server based on the situation of the traffic. Heavy traffic is experienced during special occasions such as holiday seasons. Auto scaling will enable you to get extra servers to manage more traffic.
Any unnecessary PHP or Apache modules should be uninstalled. Most of these modules do not use and deploy the PHP accelerators. All the loopholes of the front and backend codes should be checked. Taking care of your optimization process codes is a great way of maintaining the performance of your e commerce website.
Different ways can be used in optimizing the performance of Magento-built online stores. However, it is worth to note that not all tricks and tips can be used to increase the workflow if your website and your business requirements.